Vintage In Retail
On a recent marketing trip to California I found myself enchanted by all the retail shops that found innovative ways to incorporate vintage items in their displays. One of the most outstanding window displays was AllSaints in Santa Monica. They literally had hundreds of vintage sewing machines lining all the storefront windows front top to bottom. Inside the shop was just as impressive with huge industrial lamp lights suspended from the ceiling. It seemed that every corner I turned, on my adventure, I was met with vintage! Not one shop felt tired or boring. They all had such spirit and good energy.
AllSaints in Santa Monica, CA where hundreds of vintage sewing machines line the display windows
Industrial ceiling lamp lights in AllSaints retail store